Which company uses the logo? RYANAIR

Who is the target audience for the logo? They target people who want to travel low cost, people who are travelling on business. 

How does the logo relate to the company? The logo has a man that looks like he is taking flight. Also the name RYANAIR makes you think flight becuase of the word '' Air''. 



Is it effective? Yes containing a hidden message, a man who looks like he is taking flight is a good 
advantage as this can be used on its own to advertise the company.





Good points about the logo? The man taking flight definitely would can the passengers eye. The font and the structure of the logo ensure it can be seen from far away, this makes it easier to advertise.


Bad points about the logo? The colours are not really as eye catching as the font or the gold logo. The colour scheme is not very original other airlines such as Thomas cook use blue as a background, this could confuse the passenger.


Does the colour work? Blue and Gold is an excellent combination and go together well but the colours are not bright and are far to similar to other airline logos such as Thomas cook.

Is it versatile? Yes the logo can be used in two ways, the fulll logo can be used with the man taking off and the RYANAIR or the gold man taking off can be used on its own allowing more ways of being recognised.