Which company uses the logo? Mc Donald's

Who is the target audience for the logo? Mc Donald's  target audience is every member of the public. Race, family life, gender, age and so on.. Mc Donald's will target all segments of the public.

How does the logo relate to the company? The logo does an exceptional job of advertising the company using the logo much like Apple, as a logo ad then 'Mc Donald's' beneath it. The big M is used as a symbol to draw the audience in and it yellow colour is an instant reminder on the company name.

Is it effective?  Yes the logo attracts the publics attention using the bright colours, the colours give the feelings of a friendly eating environment everything is neat and tidy. A large portion of the target audience is children this is clear because of the bright colours this would play a big part in bringing the younger population to Mc Donald's.

Good points about the logo? It's a tidy logo very simple with bright colours that attract the public, the M can be used as a symbol which gives i an advantage.


Bad points about the logo? Although my research tells me the logo targets everyone in the public, the logo colours would appeal more to children because of the way they are presented. 


Does the colour work?  Yes the bright colours would appeal to many people in the public drawing them to the products.The M being yellow would stand out because it is bright.


Is it versatile? Yes the logo is versatile because the M on its own could be used to resembles the company as well as the whole thing so this makes it able to use two different ways of bringing in the public.