Which company uses this logo? Apple
Who is the target audience for the logo? People who like technology, apple want people who are willing to invest more money for better quality computers, targeting upper and middle class. Apple want people who are interested in technology and people who like taking pictures and experiencing new types of software, people who are looking at going into the media profession. Although i know this, if i didnt have this information i wouldn't be able to say who the target audience was.
How does the logo relate to the company? The name of the company “Apple” and having the logo as a Apple is good because people will always put the logo with the name because it is so simple.
Is it effective? Yes the logo is simple its just an apple and keeping it simple makes it effective, it doesn’t complicate anything, its just an apple.
Good points about the logo? The simplicity is good it makes the logo stand out wherever you put it. People will recognise the apple with a bite taken out of it.
Bad points about the logo? If didn’t know what Apple was the logo would not give me any insight into the company itself. The logo being simple is a positive thing and also a negative thing because its only thing in common with the company is the Apple on the logo.
Does the colour work? The colours definitely catch the eye and they logo give you a futuristic feel.
The logo can come in different colours, Black with a white background or Silver and white and a number of different combinations
Is it versatile? The logo stands for many things because of the fame that surrounds it, even being used to represent modern technology. But if the fame was not there the logo wouldn't be as versatile.
This is a good example of how the apple logo has been changed.
The official logo remains black with a white background.
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