My Ideas Logo Creation/Analysis/Finished Idea

     

Which company uses the logo? Footlocker

Who is the target audience for the logo? Footlocker targets shopper, people who shop for footwear, bikers, boxers, tennis player and so on. The logo uses a man dressed as a referee which instantly bring the audience to think of sport and shoes.

How does the logo relate to the company? Being called Footlocker gives the shop an added advantage as the name instantly represents there purpose as a shop.
Is it effective? Yes the logo attracts many members of the public, young old, they 

attract many people by selling items that appeal and attract many people.
Good points about the logo? The name footlocker is good as soon as the public see it they are informed, similar to an ID card which is what a logo is meant to be. Another thing is the eye catching red and black mixture tempts the audiences eyes to look in its direction.

Bad points about the logo? The logo has the title on it although this is a good thing the name Footlocker would provoke the target audience to think of shoes. Also foot locker sell shoes that is not the only thing they sell clothing also, and and other items,making this a key bad point on the logo.


Does the colour work? The colours catches the eye as red is a bright mysterious colour while black is dull and almost boring these two factors work together and make the logo keep the audiences' attention.

Is it versatile? Yes the logo can be displayed in two ways using the full logo with the name included is one and also with the referee on its own. This ability to be advertised in two ways keeps Footlocker noticed and alive. 

A logo

A logo is a statement, a stamp or even name, it is supposed keep the company or person or group recognised and made to be eye catching and unique. Logos can be small or big aslong as they represent itself to the audience well. A logo can be complex or simple but must never be seen as over crowded or dull.



Who is the target audience for the logo/ Is it eefective? Does the logo attract its target audience is it easily spotten, does the logo make the company popular and is memorable or is it boring and dull and easily forgotten. This all separates the good logos from the bad.

How does the logo relate to the company? Does the logo resemble the company, does the logo act as a sign to advertise or to attract people to them, this a key function of a good logo being able to attract its target audience


Good points  and Bad points  about the logo? Is the logo well designed the its best potential and does it perform and attract people as it should, if the clour is wrong  or the font even the tiniest dtail could make the differenc ebetween a genius logo and a dull plain or even too complex


Does the colour work?  This is very important that the colour combination is perfect and fits the logo well, too much colour can make the logo confusing and unattractive to little can also change the likeliness that the logo will be remembered.


Is it versatile? Can the logo be used in another way does it work in more than one way, this open the chasses of promoting the logo and keeping the logo and the company alive and known.

Which company uses the logo?  Barrack  Obama Presidential Champaign logo

Who is the target audience for the logo? American Voters, the logo targets the adult poluation pf the American people.

How does the logo relate to the company?The logo uses the same colour scheme as the American flag which is global recognised which gave the Obama logo its fame choosing to use the same colours gave it a positive image.

Is it effective?  Yes the American people responded positively to it and now the logo is recognised all over the world as Obamas logo and recognised as a sign of America.

Good points about the logo? The use of colour raises the logos likeable also the shape of the logo has not been used before so it is a great way to catch the audiences attention. The colours used are not only American colours but they are also easily remembered, bright and eye catching.


Bad points about the logo?  Some people who don't know the american flag may have just seen it as a copy of the american flag and may not have realised it was actually a logo for Obama having no clue what it represented may have effected the outcome.


Does the colour work? Yes as i have stated before blue red and white are very eye catching is bright, they would attract a lot of people and be instantly recognised


Is it versatile? The logo is extremely versatile as shown in the pictures below

It was portrayed  in a variety of ways till it not only appealed to the voters during the campaign but also to the rest of America earning this symbol the right to be called an American symbol.

Faceook

Which company uses the logo? Facebook

Who is the target audience for the logo? Facebook targets the only networking audience as they are a networking sight. Targeting a large rage of ages alows Facebook to recruit over 700 million members far out competing rival networking sights.

How does the logo relate to the company? Being a networking site by using the name Facebook the first thing you think of is a phone-book with many contacts and numbers. Facebook instantly tell the audience it is a network sight and is  easily remembered because it is so simple with only two colours.

Is it effective?  Yes the logo is one of the most well known company logos in the world, constantly being mentioned , written about Facebook is hard to forget because of its blue and white colours. Having 800 illion members shows Facebook is very popular and effective.

Good points about the logo?The logo is kept simply and plain this makes the logo easy to be picked out by the public. Also the font is standard making it easily read and keeping it simple and well strutured not making the public think too much and keeping it easy and clean.


Bad points about the logo? The bad points of this logo are that the colour scheme could be seen as dull and plain, then structure seems normal and may fail to interest some people. The fact the the logo is some simply is may be considered empty and finished basically thrown together and rushed.


Does the colour work?  In some ways its doesn't as it does really raise your attention draw you in like  for e.d McDonald's does but it does because of the fact it is so simple and many other logos  are not making it stand out without really standing out and being normal.

Is it versatile? Not really it is similar to Orange and Nike as it relies on being simple and plain to attract people because of this it is not versatile.

Nike

Which company uses the logo? Nike

Who is the target audience for the logo? The logo targets people that enjoy wearing clothes that are engineered for sport. People who like sporty clothing and who feel they should look good while exercising. Also they target the portion of the public who like to dress casually but fashionably.

How does the logo relate to the company?The Nike tick is a very large icon in the world of sport, instantly recognised world wide this logo ties straight back to the company.

Is it effective? Yes the logo attracts almost all of the target audience, becoming extremely popular the label makes the public think that when exercising or dressing casually a Nike top,pair of shoes and so on is necessary.

Good points about the logo? The simplicity although can be seen as a flaw it helps the logo become easily recognised by the public, black and white are colours who instantly compliment each other the logo is hard to miss. Using a tick was a genius choice as this shape would not sink into common logos when spotted but would intrigue the audience and keep there attention focused on it.

Bad points about the logo? The logo can also be seen as simple maybe even plain in terms of creativity and colouring. Although the shape that was chosen was unique and different the chose of colours has been copied by other major companies like Umbro and so on making Nike recognisable but also vunrable when it came to competing for the audience's attention.


Does the colour work?. The colours black and white compliment each other although they could be seen as neutral plain boring colours. Although the company insuccesful the logos colouring could have dangerously impacted their chances of being recognised as the public are constantly bombarded will colour this ''Plain white logo'' could have been forgotten, but then again white and black go together so the colour could bring a positive outcome depending on where it is placed.


Is it versatile? Not really as the design relies on simplicity and has stuck with simplicity for a long time. When this chose is taken the promoting options go down as the logo can be recognised as anything else but a tick, so no the logo is not versatile.

MTV

Which company uses the logo? MTV


Who is the target audience for the logo?  People who enjoy watching a range of music genres on TV, also it appeals to people who like music critics and people who like a wider range of Tv genres such as  comedy, reality, documentaries, entertainment and reality dramas.




How does the logo relate to the company? It relates to the company because the logo advertises what the company broadcasts. Another way it relates is it uses simple yet effective wording the logo basically says music television and that is what the company broadcasts and presents to the public therefore it gives the public that sense of trust, this trust is essential to the company as it keep the viewers watching.




Is it effective? Yes because it appeals to their main audience because keeps what their trying to advertise simple, also is a very easily recognised logo.


Good points about the logo?The use of black and white is a good combination in advertising as they compliment each other. This also also keeps the logo simple and clean which helps the public understand what advertiser is trying to promote where as if someone uses flamboyant colour combinations it loses the the public interest and the loses what the advertiser is trying to promote.


Bad points about the logo?  The logo doesn't look as professionally as other entertainment company logos this could drastically reduce views. Another flaw is although the logo is now popular if someone hadn't seen the logo before they may not understand what it represents.


Does the colour work? As i have stated before the use of black and white on the logo is a good idea as it can be eye catching depending on where the logo is located. Black and white are colours that compliment each other catching the audiences eye.


Is it versatile? No because the logo is incredibly simple and it just gets to the point. The does not have a recognisable icon that can be used in its place making it not versatile.

 

Toys R Us

Which company uses the logo?  Toys R Us

Who is the target audience for the logo? The logo targets adults with children and young children who likes toys.


How does the logo relate to the company? The name of the company represents the Company itself because their retail specialises in toys, however they do sell eletronic games, bikes and outdoor equipment.

Is it effective?  It is effective its built to fulfil its objective which is to promote the things they are trying to sell, its also created to catch the public's eye therefore is it recognisable and memorable because of the choice of words used in the title. 


Good points about the logo? One good point as i have stated before is their promoting skills for example the use of colour which is vibrant and eye catching, also the way the R is incorrectly spelled makes the compny memorable 


Bad points about the logo? However the logo is flawed because the public could view the store as a toy company and not know that they sell more than just toys, this could result in the loss of sales


Does the colour work? The use of font and bright colours clear shows this logo is made to appeal to children where as if a stronger darker combination of colours were used it would be more likely to be over looked by the target audience. Using vibrant  colours helps the logo catch children's eye.


Is it versatile? Yes the logo attracts younger children but it also attracts a large range of people as they sell not only toys but bikes and so on. The logo also attracts up and coming parents giving it a range of different kinds of people. 

KFC

Which company uses the logo? KFC

Who is the target audience for the logo? The target audience is young adults people who enjoy eating out at fast food restaurants.

How does the logo relate to the company? The apron  on the logo tells the consumer the company is fast food immediately drawing the consumers attention.


Is it effective? The logo is effective because it is simple and basic it draws the attention of the public eye also because the company has used their founder as a logo the logo makes the public feel welcome and draws them towards the company.

Good points about the logo? The logo is simple  using a red background would the consumers eye 


Bad points about the logo?  Although the kernel is often used as a symbol of KFC and is very famous some people may not know who he is and may not be able to recognise him therefore may not be drawn to the company.

Does the colour work?  The red works very well, this would draw the customers attention quickly red

Is it versatile? Yes Kernel Sanders has become a very big icon and in some cases a mascot this allows the advertisers to use his face as a symbol of KFC.

Which company uses the logo? RYANAIR

Who is the target audience for the logo? They target people who want to travel low cost, people who are travelling on business. 

How does the logo relate to the company? The logo has a man that looks like he is taking flight. Also the name RYANAIR makes you think flight becuase of the word '' Air''. 



Is it effective? Yes containing a hidden message, a man who looks like he is taking flight is a good 
advantage as this can be used on its own to advertise the company.





Good points about the logo? The man taking flight definitely would can the passengers eye. The font and the structure of the logo ensure it can be seen from far away, this makes it easier to advertise.


Bad points about the logo? The colours are not really as eye catching as the font or the gold logo. The colour scheme is not very original other airlines such as Thomas cook use blue as a background, this could confuse the passenger.


Does the colour work? Blue and Gold is an excellent combination and go together well but the colours are not bright and are far to similar to other airline logos such as Thomas cook.

Is it versatile? Yes the logo can be used in two ways, the fulll logo can be used with the man taking off and the RYANAIR or the gold man taking off can be used on its own allowing more ways of being recognised.