A logo is a statement, a stamp or even name, it is supposed keep the company or person or group recognised and made to be eye catching and unique. Logos can be small or big aslong as they represent itself to the audience well. A logo can be complex or simple but must never be seen as over crowded or dull.
Who is the target audience for the logo/ Is it eefective? Does the logo attract its target audience is it easily spotten, does the logo make the company popular and is memorable or is it boring and dull and easily forgotten. This all separates the good logos from the bad.
How does the logo relate to the company? Does the logo resemble the company, does the logo act as a sign to advertise or to attract people to them, this a key function of a good logo being able to attract its target audience
Good points and Bad points about the logo? Is the logo well designed the its best potential and does it perform and attract people as it should, if the clour is wrong or the font even the tiniest dtail could make the differenc ebetween a genius logo and a dull plain or even too complex
Does the colour work? This is very important that the colour combination is perfect and fits the logo well, too much colour can make the logo confusing and unattractive to little can also change the likeliness that the logo will be remembered.
Is it versatile? Can the logo be used in another way does it work in more than one way, this open the chasses of promoting the logo and keeping the logo and the company alive and known.
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