Which company uses the logo? Toys R Us
Who is the target audience for the logo? The logo targets adults with children and young children who likes toys.
How does the logo relate to the company? The name of the company represents the Company itself because their retail specialises in toys, however they do sell eletronic games, bikes and outdoor equipment.
Is it effective? It is effective its built to fulfil its objective which is to promote the things they are trying to sell, its also created to catch the public's eye therefore is it recognisable and memorable because of the choice of words used in the title.
Good points about the logo? One good point as i have stated before is their promoting skills for example the use of colour which is vibrant and eye catching, also the way the R is incorrectly spelled makes the compny memorable
Bad points about the logo? However the logo is flawed because the public could view the store as a toy company and not know that they sell more than just toys, this could result in the loss of sales
Does the colour work? The use of font and bright colours clear shows this logo is made to appeal to children where as if a stronger darker combination of colours were used it would be more likely to be over looked by the target audience. Using vibrant colours helps the logo catch children's eye.
Is it versatile? Yes the logo attracts younger children but it also attracts a large range of people as they sell not only toys but bikes and so on. The logo also attracts up and coming parents giving it a range of different kinds of people.
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