KFC

Which company uses the logo? KFC

Who is the target audience for the logo? The target audience is young adults people who enjoy eating out at fast food restaurants.

How does the logo relate to the company? The apron  on the logo tells the consumer the company is fast food immediately drawing the consumers attention.


Is it effective? The logo is effective because it is simple and basic it draws the attention of the public eye also because the company has used their founder as a logo the logo makes the public feel welcome and draws them towards the company.

Good points about the logo? The logo is simple  using a red background would the consumers eye 


Bad points about the logo?  Although the kernel is often used as a symbol of KFC and is very famous some people may not know who he is and may not be able to recognise him therefore may not be drawn to the company.

Does the colour work?  The red works very well, this would draw the customers attention quickly red

Is it versatile? Yes Kernel Sanders has become a very big icon and in some cases a mascot this allows the advertisers to use his face as a symbol of KFC.