Nike

Which company uses the logo? Nike

Who is the target audience for the logo? The logo targets people that enjoy wearing clothes that are engineered for sport. People who like sporty clothing and who feel they should look good while exercising. Also they target the portion of the public who like to dress casually but fashionably.

How does the logo relate to the company?The Nike tick is a very large icon in the world of sport, instantly recognised world wide this logo ties straight back to the company.

Is it effective? Yes the logo attracts almost all of the target audience, becoming extremely popular the label makes the public think that when exercising or dressing casually a Nike top,pair of shoes and so on is necessary.

Good points about the logo? The simplicity although can be seen as a flaw it helps the logo become easily recognised by the public, black and white are colours who instantly compliment each other the logo is hard to miss. Using a tick was a genius choice as this shape would not sink into common logos when spotted but would intrigue the audience and keep there attention focused on it.

Bad points about the logo? The logo can also be seen as simple maybe even plain in terms of creativity and colouring. Although the shape that was chosen was unique and different the chose of colours has been copied by other major companies like Umbro and so on making Nike recognisable but also vunrable when it came to competing for the audience's attention.


Does the colour work?. The colours black and white compliment each other although they could be seen as neutral plain boring colours. Although the company insuccesful the logos colouring could have dangerously impacted their chances of being recognised as the public are constantly bombarded will colour this ''Plain white logo'' could have been forgotten, but then again white and black go together so the colour could bring a positive outcome depending on where it is placed.


Is it versatile? Not really as the design relies on simplicity and has stuck with simplicity for a long time. When this chose is taken the promoting options go down as the logo can be recognised as anything else but a tick, so no the logo is not versatile.