
The letters in the are bold as if a statements being made, when Rocky raises his voice and speaks in a certain way the words move differentlly
or they get bigger or smaller. When he says the word forward the letters are italics for e.g "keep moving foward".

The way the words pop up on the screen intensifies the word, the word " HIT " is written in capitals this draws your eyes to it and makes it more of a statement
Effects are used to animate the words and give them life such as the effect used on the words"GET HIT" not only is it capital but the way it appears on the screen
makes the words seem like they've impacted the screen which brings the words to life.
As well as making a statement the typography draws the viewers attention by not only enlarging certain words but words that relate to each other are enlarged, this is done to draw the audiences. I've used this picture to show this effect clearly the words "MEAN" and "NASTY" are bigger than the rest.

No comments:
Post a Comment